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Monday, September 2, 2013

How to better sell our community


You probably noticed the article on the front page of the latest Candlewick paper asking for input regarding how to better market our community and enhance the perception of Candlewick. It brought a thought to mind.
Consider how much money is spent going north on fishing trips. Many economies are built on that premise in Northern Wisconsin, Minnesota, Michigan, etc. We are living on one of the premier fishing lakes in the Midwest. Candlewick Lake far surpasses the quality of fishing enjoyed in the lake we used to visit in NW Wisconsin.
We have all viewed many pictures of the huge fish coming from our lake whether it be Musky, Walleye, Bass, or even Channel Cat. Some of these pictures with guys (or gals) holding their huge trophy size catches should be all over the brochures we are producing. Sell us as a fishing destination that can be enjoyed free of charge except for a state license just by living here.
Sure, mention the parks, golf course, trails, skiing, rec center, wildlife, gated status, and all the other good reasons to make this a home but let's concentrate on our very strongest point. This can be your year-round fishing trip.
We are, after all, Candlewick Lake. If not for the lake and fishing Fran and I would not have built here.

Ken