The Nashville Business Journal is reporting that Community Health Alliance, Tennessee’s Obamacare health insurance co-op, is using the prospect of a free phone to encourage folks to enroll:
Community Health Alliance, Tennessee’s health insurance co-op, is running a unique promotional program to drive enrollment in its plans for sale on the exchange: health insurance in exchange for a smartphone.
As part of its Community Health Connection Program, CHA is offering qualified individuals an LG Lucid 2 4G smart phone (or equivalent model), a phone plan and tech support, included as a cost of their health plan benefits. The phone plan includes unlimited talk, unlimited texting and 1.2GB of data.